If you own a small to mid-size music teaching business, I have a few simple questions for you.
How often do you get leads and new students in your music studio or music school?
How often do people organically find your studio?
How visible is your studio in your local area?
Have you graded your music school’s digital presence? What grade would you give yourself?
Do you know what your conversion rate is on your website, your ads, or other marketing assets?
If you are unsure of the answers… or simply don’t know at all… Then, I ask for just a few minutes of your time.
What you are about to read could be the difference between a trickle of students each month and a flood of new students at your studio.
For the past five years, I have spent thousands of hours on the phone (or Zoom) with music studio owners.
Why?
They reached out to me because they were lost, stuck, mystified, frustrated, or otherwise confused about why they can’t get more students.
“Do parents just not want music lessons anymore?”
“I spent $500 on Facebook ads… didn’t get a single lead.”
“I know I’m supposed to have a ‘Storybrand’... but I’m not sure how to communicate what we do. Parents seem bored or take us for granted.”
“I talked to a marketing agency and it was going to cost the studio over $4000 dollars just for them to build and run Facebook ads for me for 6 months… and that didn’t even count how much I would have to pay for the ads!”
“I just wish that I had some help. I want more students, but I’m not sure how to get them.”
Does this sound familiar?
It sounds familiar to me.
When I graduated from college, I proudly told everyone I knew that I was going to get to 40 students in just a few months. How hard could it be?
My thought process was:
“Children exist. They need lessons. I teach lessons.”
“Boom!”
“Problem solved!”
As it turned out, it wasn’t that simple.
I’ll spare you the boring details, but I spent years reading books, taking marketing courses, trying things (most didn’t work).
But, I persisted.
And - eventually - I broke through and created marketing that worked.
I essentially gave myself a “Degree in Studio Marketing.”
Instead of feeling confused, I understood exactly what I needed to do each month.
Instead of using time consuming or ineffective methods, I came up with a list of “studio marketing tasks” and graded them according to their effectiveness.
Instead of sitting by the phone hoping for calls, I would get 5, 8, even 12 leads for lessons every single month on a tiny budget.