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Copy and paste my marketing
system into your studio...
for predictable results
Get an inside look at the marketing system that I have used for 10+ years and have implemented in dozens of other studios… resulting in immediate, rapid, and sustained growth!
It’s time to turn your studio marketing into a “conversion machine”…
If you want more students, greater income, and control over the future of your business…
I invite you to join me for the Studio Marketing Masterclass training.
By now, you probably know some or all of my story. I began teaching out of college… both in my private studio and in a music summer camp that I helped co-found on the East Coast. I was in charge of marketing for both of these businesses.
When I started… I had no idea what I was doing. But, I was guided by a belief.
I believed the key to success was going to be in the marketing of the business. Not the products, or the brand, or the location… the marketing.
I had a lot of questions at the beginning of my marketing journey…
- Am I good enough to do this?
- What if my marketing campaigns fail?
- Will marketing take up all my time? How will I have time for this and professional development and practice and my life?
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I don’t know anything about sales… in fact, I really don’t like salespeople… do I even want to learn this?
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Will business dry up in a recession? (my fear in 2008)
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Why do families reach out for lessons… and then ignore all my emails and calls What’s turning them off to my studio or me?
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Am I in a dying business? Will this even help?
These are actual questions that I had.
Thus, I began a long education process.
I tested. I tried. I learned what applied and what didn’t. I spent money on marketing services that gave huge returns… and some that gave ZERO returns. This was a time-consuming process that took years.
I’d like to help you cut to the front of the line.
I'd like to cut your time down from years to months.
For 15+ years, I have made business, marketing, and strategy a central focus in my career.
This program is the result of that focus.
It is informed not only by my experiences in promoting my music studio… but in my curriculum business, my coaching business, my marketing business, and my licensing business.
You are receiving all of the knowledge that has (up to this point) only been available if you worked with me 1-on-1.
I have packaged up all this knowledge into a training that you can have for a fraction of that cost!
Introducing...
Studio Marketing Masterclass is an advanced online training designed specifically for studio owners who want to grow their leads, boost their retention, and eliminate the confusion around studio business.
Here are the details:
+ Focused on revenue and growth. Whether you are wanting to grow by $1,000/mo or $10,000/mo... the basic blueprint is the same. You will learn my strategy, you will understand my strategy, and we will build my strategy together.
+ Outcome focused. This is the only studio growth product on the planet that is not just "information-focused." Every other product that I've looked at throws a bunch of information at you that is freely available on the Internet. I cannot stress this enough... In this training, you will learn a marketing system... not just "marketing facts."
+ Live support and Q&A. Get access to me for the next 6 months over the course of 8, hour-long live Q&A and troubleshooting sessions.
+ Incredible support group and mastermind. You will be working with a small group of dedicated studio owners... and me... as we freely exchange ideas, strategies, and review each other's work.
If you are serious about growing your studio's revenue and enrollment, Studio Marketing Masterclass includes everything you need to boost revenue, numbers, and retention.
What's inside?
Your Foundation
- Our studio families lie to us... they don't mean to, but they do! Learn what they ACTUALLY want vs what they say they want from your studio.
- The 33 Questions. I have collected data from studios all over the world... learn the 33 most commonly asked questions of studio families... answer these to capture their attention and EARN their enrollment.
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Create a "product plan" for your studio... not 1 in 1000 studios do this, but it's the difference between limping along and creating growth in your studio.
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Instant Studio Visibility: Learn the 3 things you can do in just a few hours that will make your studio more visible to families who are looking for lessons.
Your Funnel
- NEVER "pay" for advertising again. Learn how to make a PROFIT on your advertising every month or quarter with a sales funnel that pays YOU to run it.
- The 4 Numbers. The health of your studio's marketing can be determined by looking at just four numbers... and yet most studio owners never measure them. Some don't even know what they are! Learn how to leverage this simple knowledge to increase your enrollment.
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Steal my ads! Take a look at the ads I've been running on Facebook, Instagram, and Google... and tweak them to perfectly convey your studio's message.
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Free up your time! Learn how to create advertising that runs on auto-pilot... so you can BUILD IT ONCE and let it run... creating income for months and even years after your original work.
Your Website
- 26-Point Checklist. Do these things on your site and watch the number of people who reach out to you skyrocket!
- Infinite sales... from 6 paragraphs. Take my template for writing effective web pages and emails... and see a dramatic increase in interest for your studio programs
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Steal my research! Learn from the mountains of data that I've compiled on parent psychology... and use it to craft a persuasive website that impresses your customers
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Low-tech persuasion. You do not need to be a computer genius to do this! The most effective websites aren't the "prettiest" websites... they are the most persuasive websites. Use my copywriting formulas and templates whether you are building your own website or have someone else build it for you.
Your Leads
- "Traffic Stack" Strategy. Most studios aren't even CLOSE to doing all they can to get more leads... Go through my list of effective traffic sources for your studio.
- Why aren't your ads working? I'll show you how I know when to shut an ad down and when to let it run for five years (like I did for one of my ads that has made me over $250k in studio profit... no exaggeration)
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"Build a Campaign" session. Watch me build a new ad campaign in real time... and build it along with me. This session alone would be worth the entire price of the course... because as soon as you have built it, you can turn it on and begin attracting new students immediately.
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Endless leads. I'll show you how I attracted 200+ leads in just one year on a $1800 budget.
Your Strategy
- Steal my strategies! There are 34 unique ways to add revenue to your studio... and I'm going to show you my favorite strategies. Very few music studios think this expansively. Implementing even a few of these can add 10%, 20%, or 50% revenue growth to your studio (especially good for larger music schools!)
- Personalized "Hot Seat" sessions. Bring any problem you have from a previous session (or any problem in your business)... and I will coach you in our live sessions. I will help you overcome these issues!
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7-Stage Journey. At the end of the program, we will put everything together... and show where you go next now that you have solved your lead generation and revenue issues.
Testimonials
MASTERCLASS ALUMNI RESULTS
Growing a Big Studio in a Rural Area! It Can Be Done!
Steve S. | Seminole, TX
100 New Students in 2022
Melanie C. | NYC, NY
Life-Changing Growth in 90 Days
Kim C. | Philadelphia, PA
"I Can Choose Which Students I Want to Work With Now"
Karen L. | San Antonio, TX
"I Doubled the Size of My Studio During the Pandemic"
Jessica L. | Hyannis, MA
More Free Time, More Opportunities, More Income
Siri C. | Minneapolis, MN
Rapid Growth After Relocating
Amy D. | Owings, MD
"It's been a time and financial lifesaver."
Rachel L.
"Any musician that feels completely lost when it comes to the concept of "marketing" should take this course. I felt so overwhelmed and unsure how to navigate that world, I knew that I needed a fix. This course held my hand in getting a Google Ad campaign set up, cleaning up my website, and more. When I started the course 6 weeks ago, I had 12 students in my studio. By the end of the next two weeks, I anticipate 20 students in the studio."
Jake S.
"I'm so thankful for the Studio Marketing Masterclass! I took the training because I had just started a piano teaching business and was struggling to find new students. The training delivered on its promise to help me build a studio marketing system that actually works. I have more clarity and confidence in what's important to me in my business, and better relationships with the families in my studio. I honestly can't imagine a better self-paced marketing training for studio owners."
Kristin L.
"We started at our commercial location in November 2018 with 37 students and 3 teachers. Just 5 months later, we are counting 104 students and 9 teachers and growing!
We now know how to address our customers, how to relate to them, and we also have the tools to create great working marketing campaigns."
Elena & Marta M.
"The Studio Marketing Masterclass was invaluable in bringing real-life marketing application to my teaching studio. I didn't want to have to sift through marketing theory and application, then try to apply it to my studio - I wanted a resource that had already "figured it out" for my field, and this was it. I appreciated how many different resources were available, from the video course modules to the live Q&A sessions, and especially the PDF downloads that I will use for years to come."
Jeralee J.
"It’s been so fascinating to see how thoroughly you’ve tied together all this content in a way that makes me go, "aha! That's why he had us do x, y, z first." I've been aware of the need to write good copy - my newsletters to families and lesson notes have helped me build my studio thus far. BUT, I was doing a poor job of truly integrating the words of parents and as a result I was NOT confident in what I was doing. Every email, the entire on-boarding process, and even those newsletters felt like so much work, so much reinventing and not quite confidently knowing to my core what would resonate with these families.
Not only do I have a clearer idea about how to do this, but I now see that the tools you've given us alongside good copy will give me the confidence that I have felt was missing for years."
Brett C.
"Our initial goal was to reach 100 students. We did that early on in the program. Then we set our next longer term goal of reaching 140 students and $10,000 a month. We recently broke through that goal too. I am confident that we will be able to continue to set new goals and reach them too.
Starting out before my wife took your other Successful Group Lessons course, I did not think it was possible for a piano teacher to make 6 figures and your courses showed me I was wrong. (And in this case, I'm happy to be wrong!) Our new goals have changed because we want to continue to expand and push our limits. Part of this is due to seeing that we have been able to reach goals that looked impossible."
Paul & Melissa L.
"I loved getting an inside look at how you do things and what it takes to be a successful marketer. I think satisfying my curiosity about marketing in general was the most gratifying aspect of the program."
Brent E.
"I joined Studio Marketing Masterclass as I had no idea how to use Google Ads to attract new students and wanted to understand how to market my studio successfully. This training has opened my eyes to a whole new approach. It has been hard work, but as everything was step by step, understanding each process was easy.
The biggest changes are number of students contacting me, and automation of some systems, saving me hours so far! It is worth the investment - the income generated so far has already outweighed the cost of the training and all the Google Ads that have run. You should take this training if you want more students and a better website."
Sarah D.
"This masterclass helped me to realize the importance of marketing to promote my piano studio... I learned that it takes much more than simply writing an ad and hoping to get results. The steps of this course helped me to research my customer, improve my copywriting and understand the different mediums through which I can reach my customers and acquire new students. It also taught me that it is not a "one and done" project, but that it is a process that will continue to improve and develop.
I also appreciated how accessible Daniel was and how he was truly invested in our success as individuals and for our studios."
Nicklas C.
"I feel like I got a lot for my investment. ... I feel like you went very deeply into the topics and for someone who was just getting into marketing, I was able to hang on! I have definitely changed... I love the new me! More in charge of my own future."
Carrie S.
"Studio Marketing Masterclass is everything you didn't learn in pedagogy class!
I learned the nuts & bolts of marketing in general and how to apply that to the digital marketing arena for a music teaching business."
Siri C.
Is This For Me?
Here’s the bottom line:
I’ve not worried about the business side of my studio in a long time. I’ve made student acquisition an automated process.
More importantly… I’ve helped others do exactly the same thing. And in every case, they’ve reached their goals faster than I did. This is important. Don’t look at the teacher… look at the result in the student.
So... How will you know if this training is right for you? How do you know if you should be a student?
Consider these:
- If you want a predictable flow of leads coming into your studio each and every month
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If you have a few hours to invest each week for several months in the training modules, the group coaching, and Q&As
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If you want to become the kind of business owner who trusts their own instincts in marketing and sales
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If you want to say your price to new families without fear… and without them batting an eye
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If you want my marketing templates… ads, copy, emails that I send to families, recordings of phone calls that I have with prospective families (legally recorded)… I’m giving it all away. I am not holding anything back.
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If you’d like the power to “decide” that you want more students… and actually be able to turn that decision into new students within days or weeks!
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If you want a sales funnel working for your business 24/7 within the next few months
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If you want to increase your income by at least $1000/mo (but certainly not limited to that)
It doesn’t matter what size your studio is. It doesn’t matter if you are a single-teacher studio, multi-teacher school, multi-instrument, mobile lessons… These growth methods will work for any studio.
Whether you want to grow by 20 students or 200 students… these are the foundational principles you need to understand to lead your business.
On the Other Hand...
Studio Marketing Masterclass may not be for you if you...
- Have no interest in creating a persuasive site or ads
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Do not like or want to use technology in your studio growth efforts
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Don't have time to work on your website or build an ad campaign
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Don't care to understand your customers or customer psychology
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Do not want to do your marketing yourself (i.e., you want to outsource your marketing to an expensive marketing agency)
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If you need an "overnight" fix
More about that last point...
I am not interested in building "quick fixes"... not for myself, and not for you.
While you are going to use my templates and I'm going to show you everything I have in my studio marketing... part of the work is adapting this to your message and your local market.
Some of my past students have seen INSTANT results... and others have had to work and tweak and test to see their results.
My intention here is total transparency... This is not a "make-money-fast" system.
This is going to be challenging work... but the reward is worth it.
The Offer
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This is a premium course... We will be working together for months on end.
I will be giving you my entire studio marketing strategy... and then helping you adapt it for your studio!
It is for that reason that I have created PAYMENT PLANS for this who cannot invest the entire amount up front.
Which one do you want to use?
If you have any questions about the course, email us. We're happy to help:
training@growyourmusicstudio.com
That's not all...
I have one more guarantee for you...
I’ve engineered this program to be a no-brainer. There is massive value available to you at a fraction of the cost to work with a marketing agency.
I’m so confident that you will love this training and (more importantly) the results it provides, that I’m making this promise to you:
If you’re not 100% satisfied with the program, our Q&A time together, or the marketing strategies, I will offer you a full refund any time in the first 30 days after purchase. For any reason.
Make your payment today, and you don’t even have to decide if you’re in for good! Take the full 30 days to explore the materials. Once you’ve done that… THEN make a decision using the information YOU HAVE, rather than the information you don’t.
Earnings disclaimer: EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND ITS POTENTIAL. EVEN THOUGH THIS INDUSTRY IS ONE OF THE FEW WHERE ONE CAN WRITE THEIR OWN CHECK IN TERMS OF EARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES. WE DO NOT PURPORT THIS AS A GET RICH SCHEME. ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPON REQUEST. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL. NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS. MATERIALS IN OUR PRODUCT AND OUR WEBSITE MAY CONTAIN INFORMATION THAT INCLUDES OR IS BASED UPON FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE SECURITIES LITIGATION REFORM ACT OF 1995. FORWARD-LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OF FUTURE EVENTS.YOU CAN IDENTIFY THESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATE STRICTLY TO HISTORICAL OR CURRENT FACTS. THEY USE WORDS SUCH AS “ANTICIPATE, ESTIMATE, EXPECT, PROJECT, INTEND, PLAN, BELIEVE, AND OTHER WORDS AND TERMS OF SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE. ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL.MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR ANYBODY ELSES, IN FACT NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN OUR MATERIAL.